Pratika is one of the few content writers who just get it. What I really like is she has an analytical approach to writing which focuses on business outcomes instead of just being creative. She gets the bigger picture and produces content that aligns with overall strategy and objectives.
Highly recommend Pratika for any content writing assignments. Her expertise, work ethic, and commitment to excellence make her a valuable asset to any team.
Pratika's writing is powerful and effective. The first time I read her articles, I was blown away with the way she was able to absorb a person's attention to an issue he/she/they may not care about. I've worked with her for a while on very complex animal protection issues. It has been a pleasure to work with her because you know based on her article how much research she puts into it. Pratika is a bright content creator and I wish her only the best!
Pratika was a great asset to our content marketing efforts! She was timely and thorough, even with the time zone differences, which was greatly appreciated. Whereas most writers are content to do a bit of research and cobble together rather generic content together to build their SEO-focused articles, Pratika always took the extra step to incorporate unique stories and other touches in her writing that made them more interesting to read. It was an absolute pleasure working with Pratika and I'd recommend her, especially for other companies in the B2B space.
I've had the pleasure of editing Pratika's work at PowerToFly -- where she writes regularly on workplace DEIB topics and is one of my top, most trusted freelancers -- and also at Mountain Laurel Digital. I can't recommend her enough! Pratika is communicative, organized, and professional, and her writing is precise, well-researched, and adaptive across a number of tones. From brand messaging and marketing copy to authoritative, SEO-geared blogs that are backed by her journalistic chops, the quality of her work is extremely reliable and appreciated!