Have a look at some of the work I’ve done for travel, food and lifestyle brands!

 
 
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Pot Belly Restaurant (Copywriting)

I worked on copy and design for direct mail, broadcast and social media for a hyperlocal Pan-Asian restaurant in my neighbourhood. I also co-ordinated with a social media firm to execute these campaigns on all handles. After this effort, the restaurant saw a significant increase in customer walk-ins.

ELLE India (Advertorial Writing)

In my time as a staffer at ELLE, I wrote copious advertorials for hospitality brands in the Lifestyle section. Take a look at a few here.

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Starbucks (Social Media Copywriting)

In 2016, I worked closely with my mentors at Mullen Lintas (Mumbai) to come up with the idea and execution of this campaign for Starbucks on Facebook. The idea was to relate each drink at Starbucks to a mood, and the copy for this assignment was a collaborative effort.