I’ve been writing about and for design (with a focus on Indian design) since 2014.
Chisel Studio (Website Copy)
Chisel Studio is a bespoke furniture design firm based out of Banjara Hills, Hyderabad. I worked closely with the team on their website copy after a long conversation about the brand, its goals and its roots. The idea was to that evoked the same sense of play and imagination that the designers brought into their work.
Architectural Digest (Advertorial Writing)
In 2017, I was commissioned to write Architectural Digest’s (India) advertorial supplement, The Source (September Issue). I completed the project of more than 35 advertorials in a month.
This is a 97 page book. If you’d like to see the text I wrote, email me and I’ll be glad to send it to you.
Golden key properties (Copywriting)
A building company reached out to me to create an intro document to send to their potential clients. I arrived at the copy after an in-depth interview with the client about his long-term goals and the soul of his company’s value proposition.