Pratika Yashaswi

Hello! I'm a freelance writer proudly based out of India. I help B2B companies like yours meet their content marketing goals and build trust with their customers through white papers, case studies, thought leadership articles and blogs. I cover topics like marketing, productivity, HR and remote work.

I believe that writing for businesses is a practice: because it involves constant attention, reflection, and evolution. Content should put customers first and understand their mind, their language and their deepest concerns. I strive to do this with everything I write. My process involves asking many, many questions about you and your customers and working collaboratively with clients to ensure every piece is pulling twice its weight, no matter where it is in the funnel.

I've been a freelance writer for over seven years and my bylines have appeared in ELLE Magazine, Dezeen, Vice and The Huffington Post. I covered design, culture and lifestyle, and this taught me the art of interviewing, developing editorial calendars, finding the fabulous in the mundane and most importantly, telling a story. 

Let’s tell your businesses stories together.